Good content should build connections with your customers. It should sound like you and be an authentic representation of you. That way, as your interactions move from online to the real world, the experience is consistent and congruent. It's a process - a journey - that takes time, effort and human interaction to build genuine and lasting relationships between your business and your customers. People make this happen in a way that AI can't.

Write what you know. It's a well-used trope for writers of all shapes and sizes. But is it right or does it limit inspiration?